December 8, 2025
Evaluating LinkedIn prospects manually is time-consuming and inconsistent. AI scoring tools simplify this process by analysing data to prioritise high-value leads. These tools help sales teams focus on prospects with the greatest potential, improving conversion rates and reducing manual work. Below are five LinkedIn AI scoring tools worth considering:
| Tool | Starting Price | Key Features | Best For |
|---|---|---|---|
| LinkedIn Sales Navigator | £79.99/month | Real-time intent signals, CRM integration | Medium to large enterprises |
| Closely | £39/month | AI scoring, multichannel outreach | Small to medium businesses |
| Saleshub.ai | £16/month per seat | AI SDRs, behavioural analysis, personalisation | Freelancers, small teams |
| Expandi | ~£79/month | LinkedIn automation, AI reply categorisation | Agencies, large teams |
| Autelo | £500 (6-month beta) | Content-driven engagement, multi-account tracking | Agencies, marketers |
Choose based on team size, budget, and whether you prioritise LinkedIn integration, automation, or content engagement.
LinkedIn Sales Navigator is a premium tool designed for B2B prospecting, offering direct access to LinkedIn's vast professional network. It operates within LinkedIn's ecosystem, so there’s no need for complicated integrations.
Sales Navigator leverages AI to prioritise leads by analysing data from various sources like CRMs, websites, social media, and real-time intent signals. By identifying actionable patterns, it scores and ranks leads based on factors such as fit, intent, and engagement. The AI continuously learns from user interactions, updating scores in real time, which has helped companies achieve up to a 50% boost in conversion rates and cut down manual data entry by 60% [1]. Additionally, its algorithms can suggest prospects similar to your best-performing clients, making outreach more targeted and effective [2].
One of Sales Navigator's strengths is its seamless integration with LinkedIn's interface, eliminating the hassle of switching between platforms or dealing with data synchronisation issues [2]. It also connects effortlessly with leading CRM systems like Salesforce and HubSpot, ensuring that prospect data integrates smoothly into your existing sales tools. For instance, tools like LeadIQ highlight how UK sales professionals can capture leads directly from Sales Navigator profiles with just one click [2]. This integration not only reduces manual data entry but also ensures compliance with LinkedIn’s terms of service, keeping your workflow efficient and aligned.
Sales Navigator provides real-time insights by tracking behavioural indicators such as profile views, content engagement, and interaction history [1]. These signals help identify prospects actively showing interest. For example, if a prospect repeatedly views your profile or engages with your content, their lead score is immediately adjusted. For UK sales teams, this capability is especially useful when focusing on specific industries, company sizes, or roles [2]. This type of intelligence allows you to act promptly and strategically.
Sales Navigator is priced at £79.99 per month [1], making it suitable for everyone from solo entrepreneurs to large enterprise teams. The platform offers advanced search tools, AI-driven lead recommendations, and real-time buyer intent signals [1]. With subscription options available on both monthly and annual plans [2], it’s a flexible choice for businesses of all sizes. Whether you’re an individual user or part of a coordinated sales team, the platform scales with your needs, enabling shared prospect lists and account management.
Closely is an AI-driven platform designed to assist B2B sales teams with LinkedIn prospecting. It streamlines the process by combining AI-powered lead scoring with multichannel outreach, making it easier to evaluate and engage with potential leads. This approach helps sales teams target prospects on LinkedIn more efficiently.
That said, specific details about its AI lead scoring, integration with LinkedIn and CRM systems, and real-time engagement features are not fully outlined here. For the latest and most accurate information, it's best to explore Closely's official resources or reach out to their support team.
Saleshub.ai steps up as a powerful alternative to tools like Sales Navigator and Closely, offering a platform packed with real-time analytics and automation. It’s designed to give B2B sales teams an edge, using data from over 3 million companies to help identify and engage with LinkedIn prospects who are most likely to convert. The focus here is on precision and timing, ensuring outreach happens when it matters most.
Saleshub.ai uses an advanced AI scoring system to prioritise prospects based on their likelihood to take action. By analysing visitor behaviour - like the pages they visit, the time spent on content, and how often they return - the platform calculates intent scores with impressive accuracy. According to the company, its lead qualification accuracy hits 85%, and conversion rates are 3.2 times higher compared to traditional approaches [3].
Beyond scoring, the system processes sentiment to personalise outreach. Justin Ragsdale, Chief Revenue Officer at IM Digital, highlighted its transformative impact:
"Salestools AI agents have revolutionized our entire sales operation. We've replaced our entire SDR team with AI that handles everything from prospecting to booking meetings. The system's ability to analyze sentiment and craft personalized replies has increased our response rates by 400% while cutting our sales costs in half." [3]
The platform also boasts 18% response rates for outbound outreach - far above the industry norm of 5-7% [3]. These insights allow sales teams to focus their efforts where they’ll have the most impact.
One of Saleshub.ai's standout features is its ability to track customer behaviour and buying signals in real time. It monitors key activities, such as when decision-makers visit competitor comparison pages, when contacts at target accounts change roles, or when companies reach milestones like securing funding.
Using this data, the platform triggers automated workflows, enabling timely outreach. For instance, if a prospect frequently visits high-intent pages, the system can automate follow-ups. This approach ensures sales teams act while prospects are actively researching solutions. Real-world results back this up: Tata Communications doubled their inbound lead management, and Acronis added over 200 demos per month while increasing team productivity fivefold [3].
Saleshub.ai enhances its analytics and behavioural insights with seamless integration into essential tools like LinkedIn and CRM systems. Supported CRMs include HubSpot, Salesforce, Marketo, Pipedrive, Zoho CRM, and more. It also works with email platforms like Gmail and Outlook, as well as productivity tools such as Slack, Zapier, and Calendly [3].
By automatically syncing high-intent visitors to your CRM with enriched company data, Saleshub.ai eliminates tedious manual data entry. Its LinkedIn integration is particularly noteworthy, allowing you to create dynamic campaigns based on intent scores and visitor activity. Additionally, the AI reply handler - trained on millions of LinkedIn messages - can intelligently manage conversations, saving your team time and effort [3].
Cristopher Gade, CEO of Snevagten, praised the platform’s ease of use:
"Implementation was seamless, and the results were immediate. Our team can now focus on closing deals while Salestools handles prospecting." [3]
Saleshub.ai keeps its pricing details under wraps, so you’ll need to contact them for a customised quote. The platform is built to grow alongside your sales team, offering omnichannel capabilities across email, LinkedIn, phone, and text. It’s designed to adapt as your needs evolve.
Expandi is a LinkedIn-focused automation platform designed for sales teams managing large volumes of prospect interactions while maintaining a personal touch. Unlike general CRM tools, Expandi zeroes in on LinkedIn workflows, from sending connection requests to managing replies. This makes it a perfect fit for B2B teams that rely heavily on LinkedIn for prospecting. Its specialised approach to LinkedIn automation complements the capabilities of top AI scoring tools.
Expandi's AI Analyzer categorises prospect replies into positive, neutral, or negative, allowing sales teams to quickly follow up with leads that show potential. By analysing reply patterns, it adjusts follow-up timing based on sentiment and context, which can be tailored to your specific criteria. Over time, Expandi refines its scoring by tracking how prospects engage with your messages, using behavioural insights to identify truly interested leads. You can even train the AI to align with your own qualification standards.
Expandi excels in LinkedIn automation and profile tracking through its cloud-based interface, offering tools for team management and campaign templates. Its focus on LinkedIn-specific behavioural data enhances its lead scoring algorithms, providing insights that standard CRM platforms often miss. This seamless integration enables real-time tracking and scoring, tailored for LinkedIn prospecting.
The platform keeps an eye on LinkedIn engagement metrics, such as response times, repeat profile visits, and content interactions [1]. These signals are used to update lead scores dynamically, helping B2B sales teams pinpoint the most engaged prospects and prioritise their outreach. With smart targeting algorithms, you can segment leads based on factors like industry, company size, job title, engagement trends, and reply behaviour. Conversion tracking also links these engagement metrics directly to sales outcomes.
Expandi is built to grow with your team, offering flexible pricing based on factors like team size, automation needs, and advanced features. Its cloud-based platform is fully compliant with UK GDPR standards, ensuring data security. Custom pricing quotes are available directly from the provider [1]. This scalability and focus on LinkedIn-specific automation make Expandi a strong choice for teams aiming to maximise their LinkedIn outreach.
Autelo takes a fresh approach to lead scoring by combining traditional tools with content-driven engagement. Unlike tools that focus mainly on outbound automation, Autelo uses AI to craft content and track how prospects engage with it. This content-first strategy attracts leads organically, fostering a more relationship-oriented path to lead qualification. It’s a method that prioritises early identification of potential prospects.
Autelo’s AI engine stands out by analysing how prospects interact with your LinkedIn content and engagement patterns. Metrics such as content views, comments, shares, and profile visits are tracked to uncover genuinely interested leads. This behavioural approach shifts away from traditional reliance on reply categorisation, instead focusing on engagement-driven intent to deliver early signals of interest.
The platform’s smart integration learns your customer profiles, tone of voice, and historical trends, including past communication patterns. Over time, this enables the AI to refine its understanding of what engagement behaviours signal a qualified lead in your market. This intelligence smoothly integrates with LinkedIn and CRMs, making the process efficient and accurate.
Autelo connects directly with LinkedIn, monitoring engagement across posts, articles, and AI-assisted comments. Its Smart Search feature can locate any document or metric from connected platforms, blending seamlessly into your marketing tools. Meanwhile, the AI Dashboard Assistant goes beyond basic analytics, offering contextual insights into your content’s performance and engagement. It even provides recommendations based on both your past results and evolving online and offline research trends, helping you fine-tune your strategy.
One of Autelo’s standout features is its ability to provide dynamic writing suggestions. By analysing performance data and audience trends, the platform recommends what kind of content you should create next. This ensures your LinkedIn presence stays engaging and relevant. The continuous feedback loop not only maintains high-quality content but also adapts to shifts in audience interests.
For agencies handling multiple client accounts, Autelo offers tools to track which prospects are engaging with specific clients’ content. This makes it easier to identify cross-selling opportunities and maintain consistent branding across accounts, ensuring smooth oversight and management.
Currently in beta, Autelo offers a £500 six-month access package, allowing agencies to test its content-driven LinkedIn prospecting features without committing long-term.
Since the platform is still evolving, users have the opportunity to shape its development through feedback. This makes it an appealing option for teams looking to influence the platform’s direction while benefiting from early access pricing. As Autelo moves beyond beta, it’s expected to introduce more pricing tiers and scalability options to support larger businesses and diverse team needs.
Below is a side-by-side comparison of pricing, features, and integration options for various tools, helping you decide which one suits your needs best.
LinkedIn Sales Navigator starts at £79.99 per month. As LinkedIn's own solution, it operates within the platform's guidelines, ensuring compliance. It stands out for its real-time intent signal analysis and seamless integration with major CRMs like HubSpot and Pipedrive. A Forrester study found that businesses using Sales Navigator saw a 15% boost in sales productivity and a 10% increase in revenue [5]. This makes it a strong choice for medium to large enterprises.
Closely offers an affordable option at £39 per month. Its AI engine evaluates prospects using multiple data points and continuously refines its scoring based on successful conversions [1]. With multichannel outreach capabilities, Closely is a great fit for small to medium-sized businesses.
Saleshub.ai is the most budget-friendly option at £16 per month per seat, catering to freelancers and small teams [1]. It features AI-powered Sales Development Representatives (SDRs) that monitor lead behaviour in real time, including LinkedIn engagement signals [1]. Additional features include advanced analytics, multi-language support, and automated personalised outreach.
Expandi costs around £79 per month and is tailored for agencies and larger teams. It offers smart automation tools, including an AI analyser that categorises prospect replies and optimises timing for follow-ups [1]. It complies with LinkedIn's policies, using smart connection limits to avoid account restrictions [4]. Expandi also supports flexibility through webhooks and Zapier integrations [4].
Autelo takes a different approach with a £500 six-month beta access package. It focuses on combining content creation with engagement tracking to identify prospects organically. Its Smart Search feature quickly locates documents or metrics from connected platforms, while the AI Dashboard Assistant provides insights into content performance. Designed for agencies managing multiple client accounts, Autelo tracks engagement across specific client content.
Here’s a quick comparison of the tools:
| Tool | Starting Price | Main Features | Integration Options | Target Team Size |
|---|---|---|---|---|
| LinkedIn Sales Navigator | £79.99/month | Real-time intent signals, LinkedIn integration, team collaboration tools | HubSpot, Pipedrive, CRM integration | Medium to large enterprises |
| Closely | £39/month | AI scoring, multichannel outreach, learning from conversions | CRM integration | Small to medium-sized businesses |
| Saleshub.ai | £16/month per seat | AI SDRs, behavioural analysis, multi-language support, advanced analytics | CRM integration | Freelancers, solo entrepreneurs, small teams |
| Expandi | ~£79/month | AI reply categorisation, compliance features, smart connection limits, templates | Webhooks, Zapier | Agencies, larger teams |
| Autelo | £500 for 6 months (beta) | Content-driven engagement, Smart Search, AI Dashboard Assistant, cross-client tracking | LinkedIn API, CRM integration | Agencies, B2B marketers |
Choosing the Best Tool
Your decision may depend on your existing CRM setup. If you're already using HubSpot or Pipedrive, LinkedIn Sales Navigator offers direct integration [4]. For broader connectivity, Expandi provides flexibility with webhooks and Zapier [4].
Team size is another key factor. Solo entrepreneurs and freelancers might find Saleshub.ai the most practical and cost-effective option [1]. Small to medium-sized businesses could strike a balance between affordability and features with Closely [1][4]. Larger teams and agencies may prefer Expandi for its automation capabilities or LinkedIn Sales Navigator for its robust collaboration tools [1][4].
Ease of use also varies. Tools like Closely and Saleshub.ai are straightforward and user-friendly for sales professionals [1]. While LinkedIn Sales Navigator requires minimal setup for LinkedIn users, integrating it fully with a CRM may need additional resources [4]. Expandi simplifies automation with pre-designed campaign templates [1].
For businesses expecting growth, scalability is a critical consideration. LinkedIn Sales Navigator scales naturally within LinkedIn's infrastructure and offers advanced collaboration features [1]. Expandi, designed for agencies and larger teams, supports multi-account management [1]. Meanwhile, Autelo provides early access pricing during its beta phase, allowing agencies to shape its future development.
Ultimately, the right tool depends on whether you prioritise seamless LinkedIn integration (Sales Navigator), cost-effective entry points (Saleshub.ai), a balance of features and affordability (Closely), automation for agencies (Expandi), or content-focused engagement (Autelo).
Choose tools that align with your specific needs and priorities. For instance, Saleshub.ai offers an affordable starting point at £16/month per seat, while Sales Navigator and Expandi provide more advanced features at around £79/month. These differences help you determine which solution fits best with your strategy and goals.
The size of your team plays a significant role in deciding which platform suits your operations. Solo entrepreneurs and small teams often benefit from simpler tools that offer behavioural insights at a lower cost. Medium-sized businesses tend to seek a balance between functionality and affordability. Meanwhile, larger teams and agencies typically require features like multi-account management and enhanced collaboration tools. Check the comparison table for pricing details and team size recommendations.
Your existing tech stack also matters. If your team relies on connecting multiple platforms, look for tools that support webhooks or Zapier integrations. On the other hand, businesses prioritising accurate data should consider platforms with AI-powered verification to minimise manual input and errors [1].
For those adopting a content-first strategy, Autelo stands out with its unique approach. Unlike traditional tools, it focuses on content engagement to identify top prospects. At £500 for six months of beta access, it’s designed for agencies and B2B marketers who value consistent, high-quality content as a way to attract leads organically. Features like the Smart Search and AI Dashboard Assistant allow real-time tracking of LinkedIn interactions, making it especially useful for agencies managing multiple accounts.
If quickly identifying high-intent prospects is your priority, Sales Navigator is a strong choice with its real-time intent signals. Meanwhile, Expandi and Saleshub.ai excel at engagement automation. For businesses where content drives lead generation, Autelo complements traditional tools by fostering thought leadership that naturally attracts prospects.
Finally, tools like Closely and Saleshub.ai simplify onboarding, making them ideal for teams without dedicated technical resources.
Ultimately, the right tool depends on whether you need seamless LinkedIn integration, a cost-effective entry point, balanced features, automation tailored for agencies, or content-focused engagement. Measure success by tracking improvements in conversion rates, time saved on lead qualification, and cost per qualified lead. Most importantly, ensure the tool integrates smoothly into your existing workflows without adding unnecessary complexity.
LinkedIn's AI scoring tools help sales teams zero in on the leads most likely to convert. By analysing factors like engagement levels, profile relevance, and activity trends, these tools ensure time and energy are directed towards prospects with the best potential.
The automation of the scoring process takes the manual work out of the equation, delivering actionable insights that allow sales teams to personalise their strategies for each lead. This streamlined approach not only saves time but also boosts the chances of forming meaningful connections and closing deals effectively.
When selecting a LinkedIn AI scoring tool, it's important to weigh a few key factors to make sure it suits your business needs and resources. Start by considering scalability - can the tool accommodate your current team size and adapt as your business grows? Equally, budget alignment matters; aim for a solution that delivers good value without stretching your financial limits.
Next, take a close look at the tool's features and ease of use. The ideal tool should provide actionable insights, integrate smoothly with your existing workflow, and come with dependable support. Finally, think about how well it matches your specific goals, whether that's boosting lead quality, simplifying engagement, or improving LinkedIn efficiency overall.
Integrating LinkedIn AI scoring tools with CRM systems simplifies the sales process by bringing together data from various sources into one centralised platform. This approach removes data silos, making it far easier to monitor and manage leads efficiently.
By combining these tools, sales teams gain access to more precise lead scoring, sharper targeting, and improved decision-making capabilities. It also allows for ongoing refinement of both inbound and outbound strategies, ultimately saving time and boosting productivity.
